This rug is an exceptional example of a Persian Heriz, a distinctive design known for its striking geometric patterns originating from the Heris village in northwestern Iran. The rug dates back to circa 1925, made with durable wool content on a cotton base, exhibiting the remarkable craftsmanship of the weavers from this specific region. The almost square dimensions of this rug, which measures 7'8" by 10'2", is common for rugs woven in this area.

As typical of Heriz designs, the centerpiece of this rug is a thoughtful portrayal of a large, diamond-shaped medallion flanked by two smaller ones at each end, all outlined against a red background. This color tone, often described as a coral hue, is achieved by the weavers through vegetable dyes, an ancient technique used to color wool.

The rug harmonizes with vibrant shades of red and blue, complemented with splashes of ivory, black, and subtle tones of green and orange, contributing to its stunning aesthetic appeal. These rich colors are often associated with the natural dyes that are traditionally used in the Heriz region, including madder root (for red), Indigo (for blue), and a variety of plant-based dyes for other shades.

The rug employs a detailed, symmetrical design indicative of the orthodox tribal style. This symmetry is visible in the ornate patterns found across the rug, from the simple repeating patterns along the narrow outer border to the complex interplay of floral elements and geometric shapes on the wider, primary border.

The field, or main area, of the rug incorporates a network of intricately woven botanical and tribal motifs, creating a sense of depth and texture. These depict stylized leaves and other geometric shapes, iconic to the Heriz style, and thought to have been influenced by neighboring Turkish, Armenian and Kurdish tribes.

The durability of Heriz rugs is commonly attributed to the dense piles that define their construction. Coupled with the region’s fine-quality wool production, greatly influenced by the cold Heriz climate, these carpets have retained their strength, practicality, and traditional beauty over the centuries. Today, these rugs continue to hold significant value, cherished not only for their aesthetic appeal but also for their representation of a rich tapestry of cultural exchange and age-old craftsmanship.